At Pinkishe, we advocate for women’s menstrual rights at multiple levels and influence change at all levels.
Pinkishe Foundation has partnered with Artemis Health Sciences Foundation to launch Project Her Comfort, a vital initiative addressing menstrual health challenges in underserved communities across Delhi NCR. The project, running from October 2024 to March 2025, aims to improve menstrual hygiene practices among women and girls in urban slums by providing education and essential menstrual kits. With a budget of Rs 1,195,020, the project will supply beneficiaries with kits that include sanitary pads, panties, sanitizers, and educational booklets, fostering open discussions and reducing stigma around menstruation. Shalini Kanwar Chand, President of Artemis Health Sciences Foundation, stated, "Our mission extends beyond healthcare to creating positive social change. Project Her Comfort is a step toward empowering women and enhancing menstrual health across Delhi NCR."
Pinkishe Foundation conducted an awareness campaign focused on women's health and hygiene. Under the leadership of Aarti Garg, the foundation’s team distributed sanitary pads and educated women across various locations. The initiative emphasized not only the distribution of pads but also the importance of empowering women, especially in underprivileged areas, by teaching them how to make affordable and hygienic pads with limited resources.The campaign aimed to address and transform negative societal attitudes towards women and enhance awareness about menstrual hygiene. Additionally, the foundation provided legal advice to women in need. During the event, the Pinkishe Magazine was also launched by Police Captain Manisha Chaudhary, with a special presence from Rashmi Vats.
On International Women's Day, Cyber Hub in Gurgaon was bathed in pink to mark the launch of Project PadBank, a significant initiative aimed at providing free sanitary pads and promoting menstrual hygiene. The event was highlighted by a dynamic performance from popular anchor Maniesh Paul, who engaged with attendees through dance and spirited interactions. His participation not only added a celebratory touch but also amplified the message of the initiative. Project PadBank seeks to address menstrual health challenges by raising awareness and ensuring access to essential hygiene products, making strides towards menstrual equity and empowerment for women.
NDTV featured the Pinkishe Foundation, a Delhi-based non-profit founded by the father-daughter duo Arun and Khyati Gupta, along with Shalini Gupta, with the mission to eradicate period poverty in India. The foundation's efforts are centered on improving menstrual health and hygiene for women and girls from economically weaker sections. Through initiatives like PadBank, which provides free sanitary products and menstrual education, Kagaz Ke Pad, a program that funds these initiatives by recycling newspapers, and Sakhi, a zero-cost menstrual literacy program for schools, Pinkishe has made significant strides. Additionally, the foundation runs Praveena, a project empowering rural women to create eco-friendly cloth pads. Over the past six years, Pinkishe has distributed over five million sanitary pads, reached more than 500,000 women, and educated over 200,000 girls. Their goal is to build a community of 100,000 Certified Menstrual Educators to further spread menstrual health awareness across India, impacting millions of adolescent girls annually.
The 2 JK NCC BN Girls' Unit, Jammu Group, under the Directorate of JK NCC, initiated a new campaign to support menstrual hygiene for women and girls in slum areas from May 20, 2024. NCC cadets distributed free sanitary napkins in deprived villages and surrounding polluted areas while addressing a crucial need in marginalized communities. This initiative not only provided sanitary products but also included educational sessions on menstrual hygiene to dispel myths and promote health. Professor Nalini Pathania, Principal of Government College for Women, Udhampur, commended the dedication of AANO (Dr.) Kamal Deep Kaur and NCC cadets, emphasizing their positive impact through expression of gratitude, which was warmly received. Additionally, when asked about the program, a beneficiary expressed appreciation for the open discussion, acknowledging the generous support of Pinkishe Foundation, New Delhi, for organizing the college orientation session and distributing sanitary napkins.
"Sanitary Pad Vending Machine Installed for Househelpers in Indirapuram Ghaziabad "NBTV News, Indirapuram: On the occasion of World Menstrual Hygiene Day, a sanitary pad vending machine was installed in the Shipra Srishti Society for Househelpers, with the support of the Pinkishe Foundation, on Wednesday. Now, Househelpers and female guards working in the society will not have to worry during those days. Personal hygiene will also be maintained. Dr. Smriti inaugurated the sanitary pad vending machine. Board member Rekha Agarwal explained that this is the first of its kind machine installed in the society, where pads can be obtained immediately in case of emergencies.