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Project Madvocation addresses menstrual education gaps in rural areas and provides the needed knowledge for menstrual hygiene management.
P&G's Madvocation project, in collaboration with CAF America, uses street plays to break menstrual taboos and educate communities in Uttar Pradesh. Covering four districts, the initiative conducted 600 sessions in schools and among rural communities, providing comprehensive menstrual health education and fostering period literacy for all.
The project focuses on educating communities about menstrual health through engaging street plays.
Shaping a future where every girl in India's rurban areas is educated and equipped for menstrual health.
Teacher
Hello, my name is Nidhi, and I am a teacher. Today, the street play (nukkad natak) organized by your organization was of immense importance. Many of our girl students had hesitations and uncertainties surrounding the topic of menstruation. However, after watching the play, they have become more confident and comfortable discussing this vital subject. Thank you for this impactful initiative!
Menstrual health and hygiene encompasses the availability and proper management of sanitary knowledge for women and girls during menstruation.
Through these images, witness the empowerment and change Project Madvocation brings to young lives.
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If we all do our part in bringing the difference, then together, there is no menstrual gap that we cannot fill.
