48
hours from a session to your live tracker
50+
due diligences by corporate and institutional partners
6,519
menstrual health classes in schools, communities and workplaces
150+
districts in 25 states and 3 union territories

Six parts of one system

Run like an institution

Experience from industry and the classroom, brought to this work.

Two of our trustees spent long years in large multinationals, and one in education. They brought that discipline with them.

So every programme runs on written processes, clear roles, regular reviews and data you can check. That is what makes our work repeatable, and ready to grow with a partner.

President

Arun Gupta

Built systems and processes at SGS, IBM, Amdocs, HCL, InterGlobe and R Systems. As an Associate Director at Dell Perot Systems, he headed its Quantitative Management and Operational Excellence work. Today he leads Pinkishe, bringing the same process rigour to all our work, from choosing schools to checking every session.

Treasurer

Vandana Gupta

Holds a Master of Computer Applications. Worked in IT for many years, the longest at TCS, and also at Amdocs and HCL Perot Systems. Today she oversees our finances and the technology behind our work.

General Secretary

Shalini Gupta

Brings long experience in the education sector, including teaching children in slums. Today she leads the design and delivery of our programmes on the ground, working closely with education departments and government systems.

Where we work, and why

Our support goes where it is needed most.

Every district is chosen with care, and every school is visited and agreed before the work begins.

  1. 1

    Choosing the district

    We prioritise India's aspirational districts, where the need is greatest, and we work wherever a partner wants to make a difference. We choose with our partner, sometimes in its own priority area, sometimes in states and districts where national surveys show menstrual health lags furthest behind.

  2. 2

    Working through the district

    We begin with the district administration, and through them the education department.

  3. 3

    Choosing the schools

    From the full list of schools, the department and the nodal officer help us find those with more girls and the greatest need.

  4. 4

    Surveying every school

    Before we start, our team visits each school and records what the work will need. Each school names its Saarthi, the teacher who leads menstrual health in the school and our single point of contact.

    How many girls study in classes 6 to 12Any existing pad machine, and whether it worksThe power supplyA safe place for the machine and pad store, with a GPS-tagged photoWhere bins are neededTimings, exams and holidays
  5. 5

    Winning the principal's support

    We meet each principal, because the work lasts only if the school wants it.

A teacher stands beside a pink PadBank cupboard stacked with sanitary pads in a school store room
Working with government

We work with the system, not around it.

Four habits keep a district programme on track.

A district review meeting in Adilabad, Telangana, held under the leadership of the District Collector

Adilabad, Telangana. A district review meeting held under the leadership of the District Collector. Around the table: the district administration, the education and health departments, ASHA and Anganwadi workers, school principals, Saarthis, School Sakhis, and our local and central teams.

How an educator earns her place

Ready only when a master educator says so.

No one goes into the field before that day.

1

Selection

We identify and select candidates, often women from the community.

2

Training

A master educator leads a course, with content we have carefully prepared.

3

Test

Each candidate takes a knowledge test.

4

Observation

In the field, she watches a master educator run real sessions.

5

Practice

She runs sessions while the master educator watches. Feedback, improvement and mock sessions follow.

6

Approval

Only when the master educator approves her does she run sessions on her own.

7

Review

Master educators review each educator in the field every few months, with feedback and support.

Pinkishe menstrual educators teaching a class of girls with a chart of the reproductive system
Cover of the Period Bol guidebook for menstrual hygiene training sessions, showing the Period Bol van and a Pinkishe educator

Guidebook, English

Cover of the Period Bol classroom flipbook in Hindi, showing the Period Bol van

Flipbook, Hindi

Period Bol, our own training kit

Our flipbook and guidebook are in Hindi, English and local languages such as Telugu, so every session is taught the same way, wherever it is held.

Local people, one central system

Local teams, held to one standard.

Our field teams come from the districts we work in. Our central team makes sure the work is done the same way everywhere.

In the district

Hired locally

We hire and train people from the communities we serve. They know the language and the customs.

Menstrual educators

Educators from the area run the sessions, once a master educator has approved them.

District Support Officers

In our school programmes, a local officer repairs the machines, keeps spares, restocks pads and audits the stock.

Saarthis and School Sakhis

In each school, a teacher who volunteers as Saarthi leads the work, helped by School Sakhis from classes 9 or 11.

Data, every day ↓↑ Guidance, every day

Our central team, based in Delhi

Project management

Each programme has a project manager. Coordinators, with us for years, report to them and watch the field every day.

One flow of data

Data from every location comes to the central team, which tracks and compares it across districts.

Measurement and learning

Our MEL team runs the baseline, midline and endline, and checks what the numbers are telling us.

Partner reporting

Monthly reports, a management review, and a quarterly steering meeting with a financial summary and utilisation statement.

Five Pinkishe team members wearing lanyards walk together along a school corridor
From the field to your screen

Every session, checked before it reaches you.

Six steps, from the educator's phone to your tracker.

Step 1

Same day

After each session, the educator uploads attendance, feedback, GPS-tagged photos and videos through a simple digital form.

Step 2

Desk audit

The coordinator checks each session: numbers against photos, time stamps, feedback and the observer's view.

Step 3

Spot calls

Coordinators call the observer, the school or the ASHA worker from time to time.

Step 4

Stored safely

An automatic system files every record in a named folder.

Step 5

Counted centrally

The MEL team updates the project's master tracker.

Step 6

Open to you

Partners see the tracker live, at any time.

The paper trail

What we keep on record.

The records behind the numbers on your tracker.

Attendance sheet

Who came, and their age.

Session confirmation

Signed and stamped by the school, or by the ASHA or Anganwadi worker.

Observer feedback

An observer scores the session, the tools and the educator's method.

Her own feedback

Girls and women chosen at random tell us what they understood.

Educator checklist

Checked before, during and after each session.

Products signed for

Every box of pads and every piece of material, signed for when it arrives.

Private counselling

Recorded only with her consent, and kept confidential.

Photo consent

The school agrees in writing first, and any girl can say no.

Our coordinators watch the ratings from every session, so a weak session is caught quickly.

Data security

Your data, kept safe.

Locked down, backed up, and checked by a person before anything goes out.

One secure workspace

Every record sits in one secure workspace, open only to those who need it, and backed up regularly.

Almost everyone on our team works with AI every day, and it keeps us lean. We never put the personal details of the girls and women we serve into AI tools, and a person checks everything before it goes out.

Checks and balances

What could go wrong, and what we do about it.

We plan for the problems before they happen.

If this happensWhat we do

A machine breaks down.

→

A local District Support Officer, with spares to hand, repairs it.

Pads run out.

→

The District Support Officer restocks the pads and audits the stock on site.

An educator leaves.

→

We hire locally again, and our master educators train and approve a replacement.

Holidays or exams get in the way.

→

The school survey records the calendar, so we plan sessions around it.

A session is weak, or looks doubtful.

→

Same-day uploads, desk audits and spot calls catch it.

A school or district loses interest.

→

The MOU, the nodal officer, the Saarthi and the review meetings keep everyone committed.

Money and outside checks

Checked from inside, and from outside.

The full record is on our Governance page.

Money controls

Every payment goes digitally to a named bank account, and every expense needs at least two levels of approval. Zero cash. Each funder's money is tracked separately in our books. We work hard to keep administration under 5 per cent of our expenses. In FY 2025-26, it was 4.28 per cent.

See how we are governed →

Outside checks

Our accounts have been audited every year since FY 2017-18. A registered social impact assessor, independent of Pinkishe, also assesses our work each year under SEBI's Social Stock Exchange rules. CAF and Give each review us every two years, and project monitoring partners follow our work.

See every check →

See what changed for girls and women, on Our Impact →

See how we would deliver in your district.

Tell us where you want to make a difference. We will show you how we would run it, and how you would see every step.

Partner with usSee Shakti Shala

Or write to info@pinkishe.org